How to Easily and Quickly Attract More Ideal Clients
By Anne Bachrach
“Tea, Earl Grey, hot,” commands Jean-Luc Picard on Star Trek: The Next Generation. And he gets a perfect cup of piping hot English brew exactly the way he likes it. Three factors are at work: 1) Picard knows what he wants, 2) he articulates it clearly, and 3) he has a system — the starship’s “replicator” — for producing his desired outcome every time.
Too bad you can’t just step up and order perfect clients like Picard and his hot tea. But in the real world, you can use a process called “slots and replication” to achieve a similar goal. When you clearly articulate the attributes and character of your ideal clients, you can put in place a system for replicating them. This system — asking for and getting quality referrals — is the lifeblood of many successful businesses.
Too bad you can’t just step up and order perfect clients like Picard and his hot tea. But in the real world, you can use a process called “slots and replication” to achieve a similar goal. When you clearly articulate the attributes and character of your ideal clients, you can put in place a system for replicating them. This system — asking for and getting quality referrals — is the lifeblood of many successful businesses.
You decide what to think, and how to react.
No comments:
Post a Comment